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S&W M&P10 Selling Well – New Models Coming?

Smith & Wesson M&P10

Smith & Wesson M&P10

In the most recent earnings call, Smith & Wesson indicated the new M&P10 rifles are selling very well.  As is typical for the company, S&W did not release any numbers for units sold or for how many are on backorder.  However, it seemed plain that the rifles are doing very well in the company’s line-up.

Smith & Wesson introduced the M&P10 at the 2013 SHOT Show in January.  Similar in design to the AR-15 platform the M&P10 is a gas operated, semi-automatic rifle chambered for the 7.62×51 cartridge.  It will also fire the .308 Winchester.

The gun is set up with an ambidextrous magazine release and bolt catch, which is a nice feature for the southpaw shooter.  The shells still eject to the right, however.

Smith & Wesson M&P10 camo

The gas block has a short Picatinny rail instead of a fixed post sight.  While this does require the shooter to purchase a front sight if irons are to be used, it does offer the shooter the flexibility of picking exactly what he or she wants.  Considering a lot of people will be adding glass on the rifle, having a front sight that folds down is preferred by many shooters.

M&P10 ambidextrous controls

In the call, no one from S&W made any specific announcements of new products, rather saying that when the time and market conditions are right, they will release new guns.  Assuming the M&P10 is selling well, I would not be surprised to see new versions of the rifle at the SHOT Show in January 2014.

By Richard Johnson

Richard Johnson is an American author, editor and entrepreneur. He's done a lot of silly things in his life, but quitting police work to follow his passion of writing about guns was one of the smartest things he ever did. He founded this site and continues to manage its operation.

7 replies on “S&W M&P10 Selling Well – New Models Coming?”

I have an M&P15 rifle and enjoy it very much. I’m surprised it took S&W this long to produce a rifle in the very popular .308 caliber, especially since they already offer a model in .300 Whisper/Blackout.

S&W has appeared to be very cautious with their move into the rifle market. As such, I would be surprised to see any new calibers in their offerings – at least for some time. Instead I would expect to see modifications to their current offerings for specific purposes.

I foresee a fluted heavy barreled sniper model, with a Magpul PRS stock, upgraded pistol grip, 2-stage trigger set at around 3-3.5 lbs., extended top rail, with a bottom rail for a bi-pod. Maybe even a partnership with a fine optics manufacturer so you get the whole package at one stop.

Oh, and I’m thinking we’ll see a piston option soon as well.

Now that you mention it, it looks like a potato peeler hanging off the front of that thing.

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