While at Media Day, I got a chance to see the Comp-Tac Trojan Horse, which is a discreet way to carry a rifle or carbine.  The case looks more like an over-sized tennis racquet case than it does a rifle bag.  This allows someone to legally carry a gun into places in a manner that will not draw attention.
Gordon Carrell, the general manager for Comp-Tac, gave me a demonstration of the Trojan Horse, and convinced me that this case is a well designed product that will please most shooters who are in the market for such a tool.  The  case is not flimsy, and appears it will stand up to many years of service, even from neanderthals like me.